By this time you would have learnt how consumerism is spreading over the internet and what started with Amazon and e-bay has become a trend for every start-up company to launch their product or service over the world WILD web.
Getting the STATus:
This online selling is going frenzy with every company putting their products on these virtual shelves and making it available virtually to the world. In this way you get rid of the brick and mortar establishment cost, your price per product is reduced and your target market jumps out of the wall. The only investment that you should possibly be making is to build the coolest website for your customers to engage. This means, getting a robust E-Commerce CMS at hand which can turn your fragmented idea of e-selling into a million dollar company. Magento ranks as among the top 3 providers to the top 500 Internet retail companies in the world and the number of these top companies being served in the list just got doubled over the last few years. Now that is some stat to start the discussion with.
The Big show in the Business:
Magento being owned by E-bay is well known for its high level of usability and customization. According to their website 1 out of 4 website choose Magento over other E-commerce platforms. This is not surprising considering the fact that they can host upto 500,000 products on one site and handle 80,000 orders per hour (courtesy – bestplugins.com). Considering the heavy traffic that an E-commerce site has to sustain, Magento provides the best page response time in the industry. With an unbeatable 100 milliseconds for server response time and 500 milliseconds for 90% of the page response time, Magento delivers high performance consistently. It is highly popular among the E-commerce community with a huge developer following that enables it to have added values and in turn Magento provides them with certifications to validate their ability as competent developers.
Integrate and Build:
Coming to the scalability of the product, Magento comes in three versions. The Community edition is best suitable for all sized retailers and is loaded with features and out of the box functionalities. The Enterprise edition is more suited to enterprise level retailers as the prices can shoot to $10,000 for each server being used. And finally Magento Go, which targets the smaller segment and those who want a one stop solution for E-Commerce. Being open source, it is flexible for developers to constantly work and build custom modules and add more value to the community. It can also be easily integrated with your marketing tools and CRM’s like Salesforce, MailChimp, Hubspot etc. The feature list is long and if that doesn’t help, try the Magento Connect and get all the add-ons with user ratings and reviews. Some of these features include:
- Built-in upselling / cross-selling functionality
- Configurable pricing
- Multi-store (can be ideal for internationalisation, managing multiple shops etc)
- Product bundles
- Newsletter management
- Customer groups
- CMS pages
- User management
- Advanced stock management
- Multiple image per product
- Advanced shipping method / supplier control
It is a known fact that companies who have experienced Magento tend to remain loyal and happy with its services and receive higher ROI. Although Magento is not so SEO- friendly, it can be resolved with some external help. Ask us out if you need some guidelines on your Magento website. So kickstart your E-commerce venture with Magento and let the BEES work it out for you.