Magento is an open-sourced software platform owned and marketed by eBay, which can be used as a content management system for e-commerce web sites. It has exceptional capabilities to drive customers to a specific online store and increase traffic and sales for it. E-Commerce Magento evolved from its original version, Bento, which was released in 2008, and now dominates the market with roughly one-third of all e-commerce platform business.
There are two main versions of Magento which are ideal for eCommerce business and which help to make it the best eCommerce platform, the Community Edition and the Enterprise Edition. As its name suggests, the Community Edition is free and available to all users and developers for their own editing and modifying of the core package. Magento makes extensions available through its Magento Connect marketplace so users can extend software functionality. While this can customize the software perfectly for a given business, it also means that the software cannot be supported by any professional help from the Magento development company.
The Enterprise Edition is targeted for larger businesses that may need professional help with installation, initial configuration and tailoring, and possibly even training for daily usage. This version of course is not free, but it also includes more features and functionality than does the Community Edition.
Magento takes your online store to the next level
The way that Magento can take your online store to the next level of effectiveness and profitability is by optimizing everything about your eCommerce website. Starting with a basic theme, all site pages can be customized by modifying the HTML code, the style sheets, and the PHP scripting language. Depending on the wishes of the user, Magento can be used to modify only the appearance of web pages, or to enhance its functionality, or both.
When a change of themes is desired, this can be easily accomplished with no loss of functionality or content, since the themes are basically interchangeable. The administration panel within the software allows users to accomplish these theme changes, and manage multiple domains as well as multiple storefronts, all from the same control panel.
There are many eCommerce webshops available for interested users to attend which describe the functionality and the benefits of having Magento software drive a company’s eCommerce website. These are well worth attending for any eCommerce site owner wishing to increase web presence and take eCommerce business to the next level.
So, when you decide to make your business presence felt online, feel free to talk to one of our experts. We are ready to cast the magic spell of virtualization! Are you?