Today, efforts always aim at making the user experience the best possible one. You want them to be engaged and to find what they’re looking for. Optimized web design and web content consequently result in higher conversion rates, which is what you’re after, right?
A user needs to be able to experience your website in different ways to get engaged. The best web builders take their time when it comes to building a site, leveraging the known while thinking of new ways to improve the UX. These tips we’re giving you can help boost your users’ engagement and increase your website’s conversion rate.
Consistent design and branding
With consistency in elements such as colors, color schemes, fonts, images, and layout designs, your visitors will be able to recognize your company’s image and brand. That is important for raising your brand awareness because in this way you will make your visitors familiar with your brand.
Visitors want quick loading time. If a page doesn’t load in about 5 seconds, they will most likely lose their interest and leave. Make sure that your website is responsive with page loading speed no longer than 3-4 seconds or get it to load in stages (they can be encouraged while waiting for it to fully load as they will anticipate particular components of your website.)
Build the Best Possible Homepage
The homepage of your website must be user-friendly, as well as all other pages, but the homepage is more critical as it’s the first page your visitors land on. What the front yard is to a house, that is the homepage to a website. The homepage should contain the most critical information, shouldn’t be overwhelming, and should contain subheadings, short paragraphs, and big bullet points. It can improve UX and conversion.
If there’s a lot of content on your website, users will have difficulties to find the content they’re looking for. That’s why a search feature is so important because it will make any information easy to find, and ultimately add more value to your website. On the other hand, when people can’t see what they’re looking for, they get frustrated and usually leave the site.
Remove/Repair Broken Links
No link should remain broken! A website that has many broken links immediately drops in value in the eyes of its visitors. Also, Google deems those sites to be less relevant, which is very bad for SEO.
Website elements that are not necessary for the user to see should be removed from your website’s homepage. Those elements grab the user’s attention and distract them from the most critical areas. Before you make any changes, map out each page’s core purpose. That will enhance your visitors’ engagement and help them remain focused.
Make Your Website Mobile-Friendly
Today, most people use their smartphones to browse the Internet, which is why your site needs to be mobile-friendly. You make it accessible for all devices, such as tablets, laptops, desktops, and mobile phones.
A video is the most engaging type of content today because they add immediate credibility and can answer questions, which increases the UX significantly. Add client testimonials, How-To videos, informational, and in-depth videos.
If you want to increase your website’s UX, Commercebees can help you reimagine the entire customer engagement journey, make your design more responsive, drive user engagement and, consequently, website conversion. From desktop to mobile websites, we can build powerful apps and sites according to desires and blueprints from our clients.