We all know that Knowledge and Information is power! With so much written about the forthcoming trends in Magento commerce, we at Commerce Bees have collated a list of trends to look out for and implement in 2018!
Magento is constantly evolving to meet the needs of the millennial buyers by providing one of the best ecosystems for ecommerce businesses to grow their empire with a clear roadmap and way forward for businesses to improve their user experience and optimize purchase process. 2017 has been a year filled with innovations and Magento has been very quick in adapting and in making available these features to its users.
So here we are hoping to make it a bit easier for you to know all you need to on the top trends in Magento Commerce. Read on and be sure of adding them to your wish list of things to do in 2018 if you haven’t already!
1. Personalization and Experience Management: B2B Loyalty
Magento 2.2 offers you the flexibility needed to customize your ecommerce in the B2B space the B2C way. Whether you are a fashion apparel company looking at selling online to your customers or a manufacturing automotive firm looking to ease the online ordering system process for your dealers and vendor, Magento does it all. Personalized accounts, recommendations and product listings, quick order placements, customizable pricing, loyalty programs. Personalization is no longer an option in the world of B2B eCommerce
2. Business Intelligence:
Magento’s Business Intelligence feature enables you to make smarter decisions through detailed analysis which helps you to recognize your top customers and products, and therefore target relevant promotions. In addition to the Magento core platform. Magento Analytics enables business users to easily consolidate and analyze data for effective multi-brand, cross-channel reporting.
3. Enhanced performance with Cloud:
Boost in sales on Thanksgiving? Worried about how your site performance will be? Make sure you are with Magento Commerce! The managed and automated hosting platform from Magento, promises to deliver lightning fast content. 24/7 Site optimization without the limitations of multitenancy.
4. Artificial Intelligence – If you think it is big now, in 2018, it’s going to Dominate!
By 2021, more than 50% of enterprises will be spending more per annum on bots and chatbot creation than traditional mobile app development – Source: Gartner.
Magento offers a targeted customer experience allowing for customer centric and context-based search ability, exceptional target prospecting, a more efficient sales process, Personalization across multiple devices, Virtual purchase assistants (chatbots) that will deliver relevant promotions and content based on predictive analysis and in the future even perform purchases on behalf of shoppers so that they never lose a bargain.
5. Big Data & Analytics and Magento
According to Forrester Research, companies analyze only about 30 percent of their available data — and fewer than 29 percent workers have enough faith in the insights gleaned from the analysis to act.
Big Data is for real-time analysis of data related to user demographics and behavior patterns. Combined with analytics, Big Data provides an impetus to enable profitable business decisions. As a Leader in the commerce space, Magento stores allows for integration of big data technology to provide more enriching shopping experiences.
6. AR and VR
Augmented Reality and Virtual Reality is how online commerce is going. It is all about user experience. Providing the consumers that authentic in-store experience even when they're sitting in their own living room and creating a visceral connection to the events unfolding in front of the viewer.
If you are considering ecommerce whether it is for your B2C store or your B2B business, have a look at what Magento has to offer before making that decision.
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