Commercial Vehicle Group, Inc. (CVG) supplies complete cab systems to the global heavy-duty truck, construction and agriculture markets, as well as speciality and military transport markets. In 2004, CVG opened its first facility in Shanghai, China-the company went public this same year. Maintaining operations in North America, Europe, Asia and Australia, CVG employees over 7,000 workers worldwide. The company’s revenues in fiscal year 2013 totalled $747.7M.
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Given the company’s products and markets, CVG found itself in a unique situation in developing websites for its subsidiaries Bostrom Seating and National Seating. Both websites needed to accomplish one single goal: minimize the roadblocks between dealers and customers. Because CVG is a global company, a multilingual solution was necessary. CVG also wanted customers to be able to virtually “build” their seats to ensure a good fit-a true challenge in the past due to the limitations of technology.
Ameex took the unique challenges faced by CVG and used them as inspiration for creating brand new websites for Bostrom Seating and National Seating. Thanks to a dealer locator placed front and center, customers can now find products available in their area based upon their zip code. Both sites are multilingual, allowing for easy use all over the globe. Incorporated into CVG’s sites is an advanced Solr search feature, helping users search product catalogs for multiple SKUs, all while adding products to “wish lists,” or even sending suggestions to friends and fleet managers.
Updating content is a breeze for CVG, as both sites can be managed via a single portal. The end result? A website that’s user-friendly for both customers and CVG management.
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