The digital age has made a significant change in innovations and practices in the finance industry. A more agile, customer-centric and customer engaging approach is adopted for simpler, safer and smarter practices.
The digital disruption has been transforming consumer behavior and is leading to more informed choices as consumers make their decisions after thoughtful research, keeping in mind specific financials goals.
Customer-centricity is more important than ever, and more customers expect simple and personalized products and services that suit their unique needs and situations, and meaningful interactions at every stage of their decision-making process.
One of the leading US major financial Group, through its subsidiaries, offers a broad range of retirement, life and reinsurance products needed help in addressing their Digi-financial challenges. We consolidated their multi-web platforms under a single umbrella, collaborating and intensifying their brand image and collective user experience with a flexibility to manage content by multiple stakeholders.
This brought about a major change in their user interactivity and user experience resulting in an increase in their conversion by 30%.