Adding richer content to your Magento products with Schema.org tag
Magento is a great product but if you’re not organizing your content in a meaningful way, you won’t get the most out of the program. After all, the whole purpose of the Internet is to send and share information. What good is it if you can’t quickly and accurately share data across several different platforms through a variety of languages? You can achieve that with Schema.org tags. Fortunately, implementing product Schema into Magento is a breeze with a few recommendations.
Site Indexing Made Easy
When you give your search engine spiders as much info as possible, you get more accurate and targeted results. It’s that simple. You can easily add microdata to Magento product pages to enable rich snippets — which is basically content not found in a regular SERP result. These can include anything from a star rating, review count or price included between the page title and description. Consumers can get a snap shot of the product, to be sure, but you can also enjoy up to a 30 percent boost in click-through rates.
You can use structured data for products and more to implement this on your e-commerce site by modifying your template through the use of:
- Set up Schema.org Tags
To accomplish what you need to do, you will have to set up Schema.org tags on your product page, with the minimum being name, price, and availability. Don’t forget to include crucial review information to portray the star rating. For an example regarding Magento Product Pages, check out Schema.org here. This way, you can clearly see the outline of Property, Expected Type and Description. To help with this, you may need a professional skilled in these areas if you are unsure of what to do. For example, commercebees can help you use meta tags to include information on the base product within scope, add product image property, set up default product offers, and even set up grouped product offers.